Answers for ESOMAR 28 Questions To Help Buyers Of Online Samples

1. What experience does your company have in providing online samples for market research?


Since 2003,, an online survey market research company, has provided online samples for proprietary and third party research.


2.Please describe and explain the type(s) of online sample sources from which you get respondents. Are these databases? Actively managed research panels? Direct marketing lists? Social networks? Web intercept (also known as river) samples?

Answer Inc.’s online sample source is from those who join on our website in any one of 35 different languages.

3. If you provide samples from more than one source: How are the different sample sources blended together to ensure validity? How can this be replicated over time to provide reliability? How do you deal with the possibility of duplication of respondents across sources?

Answer Inc.’s only source is from those who join on our website at

4. Are your sample source(s) used solely for market research? If not, what other purposes are they used for?


Online samples are only used for online market research, No political polls.

5. How do you source groups that may be hard to reach on the internet?


Only one source and is from those who join on our website at using any one of 29 different languages across all countries.

6. If, on a particular project, you need to supplement your sample(s) with sample(s) from other providers, how do you select those partners? Is it your policy to notify a client in advance when using a third party provider?

Answer Inc. does not supplement using third party samples.


7. What steps do you take to achieve a representative sample of the target population?


Random sampling of members within a language, country, gender and age adjusted for overall population.

8. Do you employ a survey router?

Answer Inc. does NOT use a survey router.

9. If you use a router: Please describe the allocation process within your router. How do you decide which surveys might be considered for a respondent? On what priority basis are respondents allocated to surveys?

Answer Inc. does NOT use a survey router.

10. If you use a router: What measures do you take to guard against, or mitigate, any bias arising from employing a router? How do you measure and report any bias?

Answer Inc. does NOT use a survey router.

11. If you use a router: Who in your company sets the parameters of the router? Is it a dedicated team or individual project managers?

Answer Inc. does NOT use a survey router.

12. What profiling data is held on respondents? How is it done? How does this differ across sample sources? How is it kept up-to-date? If no relevant profiling data is held, how are low incidence projects dealt with?


Profile data is collected at time of registration. Members can update their profile data any time by logging into their member account.

13. Please describe your survey invitation process.


We use email invitations to only those members who agreed to receive email invitations from us for surveys and other e-research. Email invitations indicate this is a consumer survey, takes x amount of time and the participant award is y. For our members we pay using PayPal. Members can opt-out at any time.

14. Please describe the incentives that respondents are offered for taking part in your surveys. How does this differ by sample source, by interview length, by respondent characteristics?

Answer Inc. member incentive is always a cash award and paid using PayPal.

15. What information about a project do you need in order to give an accurate estimate of feasibility using your own resources?


Country, language, age, gender, postal code, number of completes, time frame to collect data, Incidence (IR), Length of online survey/Interview in minutes (LOI) and general topic.

16. Do you measure respondent satisfaction? Is this information made available to clients?

Answer Inc. does NOT ask any additional questions of respondents.

17. What information do you provide to debrief your client after the project has finished?

Answer Inc. provides the client with the number of email invitations sent, the number of completes, the start date, the end date of data collection and the email invitation used.


18. Who is responsible for data quality checks? If it is you, do you have in place procedures to reduce or eliminate undesired within survey behaviours, such as (a) random responding, (b) Illogical or inconsistent responding, (c) overuse of item non-response (e.g. “Don’t Know”) or (d) speeding (too rapid survey completion)? Please describe these procedures.


The survey project manager inspects the data file before the data is delivered to the client. Checks include any respondent speeding (measure beginning time and ending time), as well as internal consistency of answers and straight-lining, IP address duplication, as well other member identification checks.

19. How often can the same individual be contacted to take part in a survey within a specified period whether they respond to the contact or not? How does this vary across your sample sources?


Members are randomly selected. If more than one study to the exact same population is being fielded, members are excluded for the other studies. On average members participate once or twice a month.

20. How often can the same individual take part in a survey within a specified period? How does this vary across your sample sources? How do you manage this within categories and/or time periods?


We only use our members for the sample source and members are randomly selected. If more than one study to the exact same population is being fielded, members are excluded for the other studies. On average members participate one or twice a month.

21. Do you maintain individual level data such as recent participation history, date of entry, source, etc., on your survey respondents? Are you able to supply your client with a project analysis of such individual level data?

Answer Inc. maintains individual level data which shows us which email invitations were sent and when and which surveys were completed and more. This is not available to clients.

22. Do you have a confirmation of respondent identity procedure? Do you have procedures to detect fraudulent respondents? Please describe these procedures as they are implemented at sample source registration and/or at the point of entry to a survey or router. If you offer B2B samples what are the procedures there, if any?


Only B2C Samples and IP addresses at time of online survey administration are collected to guard against fraudulent respondents, besides using the member’s identification.


23. Please describe the ‘opt-in for market research’ processes for all your online sample sources.

Answer Inc. uses a double opt-in process by which we check using a confirmation email after registration of the person joining our panel. The person has to click on to be fully registered.

24. Please provide a link to your Privacy Policy. How is your Privacy Policy provided to your respondents?

Answer Inc. privacy policy for each language is online at our website (fully transparent). See for English language atštita-privatnosti-anketara/

25. Please describe the measures you take to ensure data protection and data security.

Answer Inc. uses https(SSL) for online security of data and keeps member data segmented.

26. What practices do you follow to decide whether online research should be used to present commercially sensitive client data or materials to survey respondents?

Answer Inc. uses https(SSL) for online security of data and does not collect sensitive data from members like financial and will not collect this information for clients either. Otherwise, information is not shared internally or externally – shared only with client.

27. Are you certified to any specific quality system? If so, which one(s)?

Answer Inc. has own proprietary software with internal controls to maintain a quality online survey hosting and survey sampling system.

28. Do you conduct online surveys with children and young people? If so, do you adhere to the standards that ESOMAR provides? What other rules or standards, for example COPPA in the United States, do you comply with?

Answer Inc. does NOT register any members younger than 16 years old and most times only send surveys to those who are 18 and older.